The right price at the right time,
all the time.
Charles is the AI-powered discounting strategy platform built for e-commerce. Optimise and automate your discounts based on real-time customer behaviour and sales data.
Book a demo
Partners
Trusted by many, among which:
The right price at the right time,
all the time.
Charles is the AI-powered discounting strategy platform which optimises your discounts based on real-time data.
Book a demo
Partners
Trusted by many, among which:
The right price at the right time,
all the time.
Charles is the AI-powered discounting strategy platform which optimises your discounts based on real-time data.
Book a demo
Partners
Trusted by many, among which:
Opportunity
Opportunity
Are your discount choices supported by data?
Let AI guide you.
Are your discount choices supported by data?
Let AI guide you.
Let our platform create the smartest discounting strategy for you.
Understand.
Our platform helps you understand pricing patterns by analysing customer behaviour and sales data in real time.
Target.
Our platform extends the right level of discount at the right time - never more, never early.
Automate.
At the click of a button, optimise your entire pricing strategy, maximising your profit every time.
Let our platform create the smartest discounting strategy for you.
Understand.
Understand pricing patterns by analysing customer behaviour and sales data in real time.
Target.
Extend the right level of discount at the right time - never more, never earlier than needed.
Automate.
Optimise your entire pricing strategy with one click, maximising your profit at every sale.
Let our AI create the smartest dynamic discounting strategy for you.
Understand.
Our platform helps you understand pricing patterns by analysing customer behaviour and sales data in real time.
Target.
Our platform extends the right level of discount at the right time - never more, never early.
Automate.
At the click of a button, optimise your entire pricing strategy, maximising your profit every time.
Solution
Solution
It's supergrowth, powered by smarter discounting.
It's supergrowth, powered by smarter discounting.
It's supergrowth, powered by smarter discounting.
Here's how we ensure you make that next sale.
Increase conversion.
Identify signs of hesitation among your customers and apply bespoke discounting strategies to maximise conversion.
+
Find the price sensitive.
Not every 30% is the same.
A 30% discount on a £100 item costs you more than a 50% discount on a £50 item. Target the discounts to products that make sense.
Give discounts to those who care about discounts.
Prevent overstock.
Save on end-of-season clearance sales by introducing minimal, in-season discounts based on your products' real-time sales velocity.
+
Find the price sensitive.
Not every 30% is the same.
A 30% discount on a £100 item costs you more than a 50% discount on a £50 item. Target the discounts to products that make sense.
Give discounts to those who care about discounts.
Maximise profit.
Stop blindly extending blanket discounts. Our AI determines the right level of discount for each customer segment, saving you 20% on extended discounts.
+
Find the price sensitive.
Not every 30% is the same.
A 30% discount on a £100 item costs you more than a 50% discount on a £50 item. Target the discounts to products that make sense.
Give discounts to those who care about discounts.
Limit churn.
Prevent customers from churning. Our AI identifies at-risk customers and directs discounts their way, creating an opportunity to reengage them.
+
Find the price sensitive.
Not every 30% is the same.
A 30% discount on a £100 item costs you more than a 50% discount on a £50 item. Target the discounts to products that make sense.
Give discounts to those who care about discounts.
And a whole lotta magic.
Monitor, adjust, win. Our AI will do the heavy lifting of understanding your customers, build a pricing model for each segment, and use it to land that next sale.
+
And a whole lotta magic.
Monitor, adjust, win. Our AI will do the heavy lifting of understanding your customers, build a pricing model for each segment, and use it to land that next sale. + AUTOMATION
And a whole lotta magic.
Monitor, adjust, win. Our AI will do the heavy lifting of understanding your customers, build a pricing model for each segment, and use it to land that next sale. + AUTOMATION
And a whole lotta magic.
Monitor, adjust, win. Our AI will do the heavy lifting of understanding your customers, build a pricing model for each segment, and use it to land that next sale. + AUTOMATION
Here's how we ensure you make that next sale.
Increase conversion.
Identify signs of hesitation among your customers and apply bespoke discounting strategies to maximise conversion.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Prevent overstock.
Save on end-of-season clearance sales by introducing minimal, in-season discounts based on your products' real-time sales velocity.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Maximise profit.
Stop blindly extending blanket discounts. Our AI determines the right level of discount for each customer segment, saving you 20% on extended discounts.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Limit churn.
Prevent customers from churning. Our AI identifies at-risk customers and directs discounts their way, creating an opportunity to reengage them.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
And a whole lotta magic.
The days of blindly extending the same discount to everyone are gone. Let our AI do the heavy lifting of understanding your customers, building a pricing model for each segment, and using it to land you that next sale.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Here's how we ensure you make that next sale.
Increase conversion.
Identify signs of hesitation among your customers and apply bespoke discounting strategies to maximise conversion.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Prevent overstock.
Save on end-of-season clearance sales by introducing minimal, in-season discounts based on your products' real-time sales velocity.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Maximise profit.
Stop blindly extending blanket discounts. Our AI determines the right level of discount for each customer segment, saving you 20% on extended discounts.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
Limit churn.
Prevent customers from churning. Our AI identifies at-risk customers and directs discounts their way, creating an opportunity to reengage them.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
+
And a whole lotta magic.
The days of blindly extending the same discount to everyone are gone. Let our AI do the heavy lifting of understanding your customers, building a pricing model for each segment, and using it to land you that next sale.
Sell more through
Dynamic Discounting.
Let your promotional spend go farther.
Extend the right level of discount to those who need it to convert.
Reduce average discounts among those who would buy your products anyway.
Essential.
Product price is the most important lever you have to drive new sales. Others are already using it. Do not be left behind.
+
Testimonials
Testimonials
Here's what the best think.
Here's what the best think.
Here's what the best think.
Some of our customers were always willing to pay full price and yet, we would offer them unnecessary discounts. With Charles, we put our promotional spend to much better use and margins soared.
Grace L.
Chief Growth Officer
Our worse and best selling products were priced and discounted in the exact same way. Not anymore - Charles saved us a fortune.
Louis T.
Head of e-Commerce
"Our worse and best selling products were priced and discounted in the exact same way. Not anymore.."
Louis T.
Head of e-commerce
During sales, we gave 30% to anyone buying any product. It was a dumb way to price, but Charles fixed it overnight.
Nana A.
Marketing Executive
"During sales, we gave 30% to anyone buying any product. It was a dumb way to price, but Charles fixed it overnight."
Nana A.
Marketing Executive
Some of our customers were always willing to pay full price and yet, we would offer them unnecessary discounts. With Charles, we put our promotional spend to much better use and margins soared.
Grace L.
Chief Growth Officer
Our worse and best selling products were priced and discounted in the exact same way. Not anymore - Charles saved us a fortune.
Louis T.
Head of e-Commerce
"Our worse and best selling products were priced and discounted in the exact same way. Not anymore.."
Louis T.
Head of e-commerce
During sales, we gave 30% to anyone buying any product. It was a dumb way to price, but Charles fixed it overnight.
Nana A.
Marketing Executive
"During sales, we gave 30% to anyone buying any product. It was a dumb way to price, but Charles fixed it overnight."
Nana A.
Marketing Executive
Some of our customers were always willing to pay full price and yet, we would offer them unnecessary discounts. With Charles, we put our promotional spend to much better use and margins soared.
Grace L.
Chief Growth Officer
Our worse and best selling products were priced and discounted in the exact same way. Not anymore - Charles saved us a fortune.
Louis T.
Head of e-Commerce
"Our worse and best selling products were priced and discounted in the exact same way. Not anymore.."
Louis T.
Head of e-commerce
During sales, we gave 30% to anyone buying any product. It was a dumb way to price, but Charles fixed it overnight.
Nana A.
Marketing Executive
"During sales, we gave 30% to anyone buying any product. It was a dumb way to price, but Charles fixed it overnight."
Nana A.
Marketing Executive
FAQ
FAQ
Questions?
Questions?
FAQ
Your guide to the new generation of pricing.
Find the answers to the most common questions.
How long does it take to install Charles?
Can I still set my own prices?
How much should I expect to save?
Is my data safe?
FAQ
Your guide to the new generation of pricing.
Find the answers to the most common questions.
How long does it take to install Charles?
Can I still set my own prices?
How much should I expect to save?
Is my data safe?
FAQ
Your guide to the new generation of pricing.
Find the answers to the most common questions.
How long does it take to install Charles?
Can I still set my own prices?
How much should I expect to save?
Is my data safe?
Get Started
Get Started
Now onboarding for: January 2025
Now onboarding for: January 2025
Ready to get started?
Ready to get started?
Ready to get started?
Book a demo
Book a demo
Book a demo
© 2024 Charles App Ltd
© 2024 Charles App Ltd
© 2024 Charles App Ltd
© 2024 Charles App Ltd